The Sage Encyclopedia of Corporate Reputation
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The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. * * * * * A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. * A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. *

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Produktbeschreibung
The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. * * * * * A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. * A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. *
Autorenporträt
Craig E. Carroll, lecturer at Rice University′s Jones Graduate School of Business and Copenhagen Business School, is an internationally recognized authority on corporate reputation, corporate communication, and business, media, and society. He is the editor of The Handbook of Communication and Corporate Reputation and Corporate Reputation and the News Media. He has two decades of teaching, research, and professional engagement experience in communication, identity, and reputation audits. He serves on the editorial boards and regularly reviews for journals in the larger field of communication, corporate communication, and business ethics.