The Sales Tactician - Greenberg, Mort
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The Ultimate Sales Playbook Inspired by Spycraft Techniques In sales, success requires more than charm and persistence-it demands strategy, precision, and resilience. The Sales Tactician: Spycraft Techniques For Revenue Success is an approach that combines the discipline of elite intelligence operatives with the art and science of sales. Whether you're a seasoned professional or just starting your journey, this book offers actionable insights to help you master every aspect of the sales process. Drawing inspiration from the methods used by many intelligence agencies, this guide teaches you how…mehr

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Produktbeschreibung
The Ultimate Sales Playbook Inspired by Spycraft Techniques In sales, success requires more than charm and persistence-it demands strategy, precision, and resilience. The Sales Tactician: Spycraft Techniques For Revenue Success is an approach that combines the discipline of elite intelligence operatives with the art and science of sales. Whether you're a seasoned professional or just starting your journey, this book offers actionable insights to help you master every aspect of the sales process. Drawing inspiration from the methods used by many intelligence agencies, this guide teaches you how to:Build trust and rapport with clients, even in high-stakes situations. Decode body language, micro expressions, and hidden signals to uncover unspoken needs. Gather and leverage intelligence to craft tailored pitches that resonate. Handle objections, resistance, and setbacks with confidence and composure. Create lasting client relationships that lead to repeat business and referrals. Cultivate a sales mindset rooted in resilience, adaptability, and growth. Why Readers Love ItActionable Techniques: Learn strategies you can implement immediately to boost your performance. Real-World Examples: See how spy-inspired tactics have transformed sales outcomes across industries. Engaging and Practical: Designed as both a guide and a workshop, this book ensures you develop skills that stick. Perfect for sales professionals, entrepreneurs, and anyone looking to unlock their full potential in business and beyond.
Autorenporträt
Mort Greenberg brings over 25 years of experience as a business leader, working with tech start-ups and major media companies. Rising from an Account Executive to the President of a division, Mort has supported revenue efforts for companies as they navigated the need for growth, mergers, acquisitions, and IPOs. He has been instrumental in shaping the digital advertising landscape at Excite and Ask Jeeves. He has also held leadership roles at IAC / InterActiveCorp, NBC Universal, Nokia, and iHeartMedia. Along the way, he launched two companies of his own, FitAd and MindFlight, and learned the hard way that start-ups are not always successful. Since 2016, he has been helping turn around distressed media properties into profitable companies for a global private equity firm.