The Scramble for the Teenage Dollar explores how mid-century marketers and advertisers created the concept of the teenager as model consumer, an idea that has driven our culture ever since.
The Scramble for the Teenage Dollar explores how mid-century marketers and advertisers created the concept of the teenager as model consumer, an idea that has driven our culture ever since.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Katharine Rollwagen is a professor in the history department of Vancouver Island University in Nanaimo, British Columbia, and a grateful guest on the ancestral, traditional, and unceded territory of the Snuneymuxw First Nation. Her work has appeared in the Urban History Review, Histoire sociale/Social History, Historical Studies in Education, and the Canadian Historical Review.
Inhaltsangabe
Introduction 1 Calling All Co-eds! The Teenager Appears in Canadian Women's Magazines 2 Act Your Age: Authority and the Meanings of Teenage Consumption 3 Students in the Store: Making Space for Teenagers at Eaton's 4 Tailored for Teens: Selling Age, Gender, and Sophistication 5 Eaton's Goes to School: Commodifying Students and Educating Consumers Conclusion Notes; Selected Bibliography; Image Credits; Index
Introduction 1 Calling All Co-eds! The Teenager Appears in Canadian Women's Magazines 2 Act Your Age: Authority and the Meanings of Teenage Consumption 3 Students in the Store: Making Space for Teenagers at Eaton's 4 Tailored for Teens: Selling Age, Gender, and Sophistication 5 Eaton's Goes to School: Commodifying Students and Educating Consumers Conclusion Notes; Selected Bibliography; Image Credits; Index
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