The socio-economic impact of product marketing - TRAORE, Fousséni
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In recent decades, the rapid demographic growth of West African cities has led to the development of real markets for diversified local products (Fanny G. et al, 2012, p.05). Daloa, Côte d'Ivoire's fourth largest city, with a population of 421,879 (RGPH, 2021), has an urbanization rate of 26.16%. This strong urban growth is driving demand for agricultural produce to meet the needs of city dwellers. There are nine daily markets in the urban area (Mairie, 2021), where the urban population buys both food products and manufactured goods. These markets are supplied daily with foodstuffs by the…mehr

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Produktbeschreibung
In recent decades, the rapid demographic growth of West African cities has led to the development of real markets for diversified local products (Fanny G. et al, 2012, p.05). Daloa, Côte d'Ivoire's fourth largest city, with a population of 421,879 (RGPH, 2021), has an urbanization rate of 26.16%. This strong urban growth is driving demand for agricultural produce to meet the needs of city dwellers. There are nine daily markets in the urban area (Mairie, 2021), where the urban population buys both food products and manufactured goods. These markets are supplied daily with foodstuffs by the periodic weekly markets of the Daloa sub-prefecture. In addition to their function of supplying food products, Daloa's urban markets enable players to remain in business, with access to regular sources of income. The aim of this article is to analyze the socio-economic impacts of Daloa's urban markets on its stakeholders (traders and consumers).
Autorenporträt
Fousséni TRAORE, is a doctoral student in geography at the Université Jean Lorougnon Guede in Daloa, Côte d'Ivoire. He was born on April 23, 1997 in Pogo / Niellé, in the north of the country. He holds a bachelor's degree in geography and a master's specialized in population and rural development. His current thesis focuses on food security in Daloa.