The Speed Storytelling Toolkit - Cowie, Felicity
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Erscheint vorauss. 8. April 2025
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Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines? Former BBC journalist Felicity Cowie has the insider secrets you need build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes

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Produktbeschreibung
Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines? Former BBC journalist Felicity Cowie has the insider secrets you need build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes
Autorenporträt
Felicity Cowie is a media relations coach who empowers early-stage businesses to work with journalists to gain competitive advantage. Having been pitched at least 100,000 story ideas in 15 years as a journalist, she knows what breaks through and why, and her mission is to help new businesses collaborate effectively with newsrooms to make an impact from the start! As a journalist, she worked as a producer on the BBC's main news planning desk (for all its national and world news outlets) and was an editor of its investigative documentary series Panorama. She pioneered 'user generated content' across BBC News, especially on 7/7, and won two Royal Television Society Awards for her teamwork. As a media relations consultant and trainer for some of the world's leading organisations (including the NHS, UCAS, and Virgin), she successfully pitched, and coached others to pitch, stories resulting in 1000s of pieces of media coverage.