The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business.
The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business.
Contents: Preface. Part I: The Transnational Media Corporation: Business and Economic Considerations. The Transnational Media Corporation and Foreign Direct Investment. Deregulation, Privatization and the Changing Global Media Environment. The Globalization of Television Trade and Distribution. The Transnational Advertising Agency: Global Messages and Free Market Competition. Telecommunications and Intelligent Networks: Managing the Transnational Corporation. Expanded Cable and Open Video Systems: Establishing a Blueprint for Broadband Residential Services. The Transnational Media Corporation: Cultural Trespass and Challenges to National Sovereignty. Part II: Transnational Media: The Players. Time Warner, Inc. The Sony Corporation. Bertelsmann A.G. The Walt Disney Company. News Corporation Ltd.
Contents: Preface. Part I: The Transnational Media Corporation: Business and Economic Considerations. The Transnational Media Corporation and Foreign Direct Investment. Deregulation, Privatization and the Changing Global Media Environment. The Globalization of Television Trade and Distribution. The Transnational Advertising Agency: Global Messages and Free Market Competition. Telecommunications and Intelligent Networks: Managing the Transnational Corporation. Expanded Cable and Open Video Systems: Establishing a Blueprint for Broadband Residential Services. The Transnational Media Corporation: Cultural Trespass and Challenges to National Sovereignty. Part II: Transnational Media: The Players. Time Warner, Inc. The Sony Corporation. Bertelsmann A.G. The Walt Disney Company. News Corporation Ltd.
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