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In organisations, service management has become a necessity in order to win over and satisfy customers, and there are variables that need to be studied and worked on in order to achieve a competitive advantage over competitors in the same industry. Faced with this reality, company managers are pressured by the market to devise, execute and control strategies aimed at satisfying the needs and desires of the most diverse types of customers.

Produktbeschreibung
In organisations, service management has become a necessity in order to win over and satisfy customers, and there are variables that need to be studied and worked on in order to achieve a competitive advantage over competitors in the same industry. Faced with this reality, company managers are pressured by the market to devise, execute and control strategies aimed at satisfying the needs and desires of the most diverse types of customers.
Autorenporträt
Doktorand Claudelir Clein: Professor; Spezialist für Methoden zur Produktivitätssteigerung; Spezialist für Personalmanagement; Diplomkaufmann. Dr. Claudio Mioranza: Universitätsdozent; verfügt über umfangreiche Erfahrung im Bereich der Betriebswirtschaft; hat ein hohes Maß an Wissen zum Thema Kundenzufriedenheit.