Professor Damian Hughes combines his practical and academic background within sport, organization and change psychology to work as a trusted adviser to business, education and sporting elite, specializing in the creation of high-performance cultures. He has written several successful business texts, including Liquid Thinking and How to Think Like Sir Alex Ferguson.

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Introduction
i: Prologue Section
ii: Introducing The Five Steps Section
iii: How To Apply It? Section
iv: Trapdoors Unit
1: The First Step: Simplicity Chapter
1: The Heart Of The Matter Chapter
2: The Key Information Chapter
3: Information Is Inspiration Chapter
4: Inverting The Pyramid Chapter
5: Ferguson Versus Moyes: The Sorcerer And The Apprentice Chapter
6: One Thing After Another: Cognitive Fluency Chapter
7: Will It Make The Boat Go Faster? Chapter
8: Strength In Depth Unit
2: The Second Step: Thinking Chapter
9: In The Middle Of The Muddle Chapter
10: The Wildebeests Of Elite Sport Chapter
Commander's Intent: 11 Chapter
12: The Privileges And Duties Of The King Chapter
13: Tripwires And Other Hazards Chapter
14: Brown Sweets and Red Flags Chapter
15: Guided Discovery Unit
3: The Third Step: Emotions Chapter
16: Feeling On Top Of The World Chapter
17: The Elephant And The Rider Chapter
18: The Storm And The T
Cup Chapter
19: Contain, Entertain, Explain Chapter
20: The Power Of Ritual Chapter
21: Relationship Issues Chapter
22: The World Smiles With You Chapter
23: Feeling Good Chapter
24: Lose Your Illusion Chapter
25: Fun, Fun, Fun Chapter
26: Curiouser and Curiouser Chapter
27: The Power Of Novelty Chapter
28: The Four Principles Unit
4: The Fourth Step: Practical Chapter
29: A Busy Man Chapter
30: Abstract Versus Practical, Expert Versus Novice Chapter
31: How To Lead Lions Chapter
32: Practical Science Chapter
33: Velcro Memory Chapter
34: Lessons From Louis Chapter
35: In Practice Unit
5: The Fifth Step: Stories Chapter
36: The Legend Of Pep Guardiola Chapter
37: What Stories Are For Chapter
38: The Virtues Of Simulation Chapter
39: The Doctor And The Castle Chapter
40: Imagination And Reality Chapter
41: Stories As Inspiration Chapter
42: Creating Future History Chapter
43: The Challenge Plot Chapter
44: The Connection Plot Chapter
45: The Creativity Plot Chapter
46: How To Structure A Story Chapter
47: Olympic
Standard Storytelling Section
v: Conclusion Acknowledgements
vi: Acknowledgements Section
vii: Notes Section
viii: Bibliography

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