There Are 2 R's in Converrsion!! - Mace, Anna
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"There Are 2 R's in Converrsion!!" is a complete guide for optimizing web and landing pages to convert browsers into buyers or inquiries. Anna Mace, marketing expert, provides valuable insights and actionable methods in a step-by-step process. Mace addresses different aspects of boosting conversions using the CONVERRSION framework. The book starts with Copywriting, covering persuasive web content creation. Mace offers powerful examples and templates for writing influential copy. Objection Beating solutions are highlighted to overcome customer doubts. Mace ensures your visitors feel confident…mehr

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Produktbeschreibung
"There Are 2 R's in Converrsion!!" is a complete guide for optimizing web and landing pages to convert browsers into buyers or inquiries. Anna Mace, marketing expert, provides valuable insights and actionable methods in a step-by-step process. Mace addresses different aspects of boosting conversions using the CONVERRSION framework. The book starts with Copywriting, covering persuasive web content creation. Mace offers powerful examples and templates for writing influential copy. Objection Beating solutions are highlighted to overcome customer doubts. Mace ensures your visitors feel confident in making a purchase or submitting an inquiry. Navigation focuses on user-friendly web layouts. Mace provides tips for optimizing site navigation and reducing friction points. Video as a conversion tool is explored, with best practices for creating compelling videos. The 80/20 Rule is explained as a strategy to identify impactful aspects of a website. You are guided in prioritizing efforts for optimal conversions. Relationship building promotes trust and customer loyalty through systems shared by Mace. SEO is challenged with new strategies to drive organic traffic and improve search engine rankings. Interaction demonstrates how engaging visitors through live chat, social media and user-generated content boosts conversions. Capturing visitor info through lead magnets and opt-ins is discussed, enabling you to nurture leads and convert them into sales. Numbers emphasize the significance of data analysis and tracking key metrics to improve conversion rates. Instructions on setting up analytics and interpreting data are provided. This practical guide offers real examples, step-by-step instructions and proven strategies for easy implementation. It includes 3 bonus chapters tailored to e-commerce websites. "There Are 2 R's in Converrsion!!" equips readers with the knowledge and tools to transform their website into a conversion powerhouse, leading to online success and business growth.
Autorenporträt
Anna Mace is an innovative marketing professional with nearly 20 years of experience in the industry. Over the years, she has built a reputation as a thought leader in marketing and advertising, utilising her innovative mindset and unique approach to drive results for her clients. Anna has been on a mission to empower owners of small businesses ever since she began her career after accidentally falling into the world of marketing. After completing her BA (Hons) in Law and MA from the University of Cambridge, U.K. as a mature student, she began her marketing career, with her husband after he had been working in the field for several years, by setting up a web development agency in 2006. Later the company evolved into a digital marketing agency before being sold in 2018. Anna has spearheaded successful web and graphics campaigns for some of the UK's biggest companies and establishments such as ITV and Lucy Cavendish College, Cambridge as well as representing the UK in a government delegation to China as a Young Leader. She has also worked with small start-ups and non-profits, helping them achieve their goals through creative marketing strategies. Anna's work is with clients in the United States, Australia and here in the UK. She has worked with some of the country's leading growth specialists such as Chris Cardell, Cardell Media, as part of his team and as a Trusted Supplier for Nigel Botterill's Entrepreneurs Circle. In the late noughties, whilst continuing with her marketing agency, she and a business partner ran a function and restaurant venue at a beautiful rural lakeside setting in rural Norfolk for a couple of years. And for the last five years, Anna has operated her consultancy business, specialising in marketing project management. She regularly gives talks to networking groups on various aspects of marketing. Anna is also a dedicated volunteer having served as a trustee for two charities, a role within the UK justice system, committee member on various local community committees, as a school governor and as an advanced driving instructor. In her free time, Anna enjoys cooking, NIA (non-impact aerobics), walking and is also a certified firewalking instructor. She lives in Norfolk, UK, with her two sons and shadow (otherwise known as the family dog, Barney). Anna's creative and innovative approach to marketing has helped many SMEs to achieve their marketing objectives and significantly grow their businesses. Her commitment to small business empowerment and helping others to lead fulfilling lives makes her a valuable member of her community, and to those she works with.