Olivier Duha

Think Human

The Customer Experience Revolution in the Digital Age

• Broschiertes Buch

Produktbeschreibung

Maximize customer satisfaction by transforming your customer relations into a key strategic resource, learning how to effectively utilize technology as well as the human touch to create a winning customer experience.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 224
• Erscheinungstermin: 3. Januar 2024
• Englisch
• Abmessung: 231mm x 154mm x 14mm
• Gewicht: 352g
• ISBN-13: 9781398614529
• ISBN-10: 1398614521
• Artikelnr.: 67829973

Autorenporträt

Olivier Duha

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: A digital coup d'état
the customer becomes the new master of commerce; Chapter
01: Before the digital revolution
the pre
customer era; Chapter
02: The customer's copernican revolution; Chapter
03: The customer's subjectivity is the number one concern for brands; Section
TWO: How to win the battle for customers; Chapter
04: Customer experience
the new brand compass; Chapter
05: The keys to a successful customer journey; Chapter
06: What can you do ? a toolbox to manage customer relationships; Chapter
07: Conclusion;