This is cultural management - Rico, Zahira
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If you are wondering about the possibilities of a cultural project and the importance of managing it in a digital ecosystem, here is the answer. Through methodologies and creative processes, as well as some execution techniques from marketing, start your journey to produce a transmedia project step by step and with tools that focus on detonating the best options to narratively design the world in which your users inhabit, participate and expand from a multidisciplinary vision.

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Produktbeschreibung
If you are wondering about the possibilities of a cultural project and the importance of managing it in a digital ecosystem, here is the answer. Through methodologies and creative processes, as well as some execution techniques from marketing, start your journey to produce a transmedia project step by step and with tools that focus on detonating the best options to narratively design the world in which your users inhabit, participate and expand from a multidisciplinary vision.
Autorenporträt
Zahira Rico hat einen Doktortitel in Kunst und Kultur. Sie ist Mitglied des Nationalen Systems der Forscher (SNI). Sie lehrt an der Universität von Guadalajara (CUGDL), an der Universität für digitale Kunst (UAD) und an der Universität für audiovisuelle Medien (CAAV). Seine Forschungsschwerpunkte sind intermediale Studien, transmediale Narrative, Semiotik und Ästhetik.