Thwarting Green Growth
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Thwarting Green Growth examines often-overlooked obstacles that hinder sustainable consumer actions. While much research has focused on what motivates individuals to engage in environmentally friendly practices, this volume shifts the focus to the psychological, social, economic, and cultural barriers that prevent such behaviors.

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Produktbeschreibung
Thwarting Green Growth examines often-overlooked obstacles that hinder sustainable consumer actions. While much research has focused on what motivates individuals to engage in environmentally friendly practices, this volume shifts the focus to the psychological, social, economic, and cultural barriers that prevent such behaviors.
Autorenporträt
Muhammed Sajid serves as an Assistant Professor in the Department of Economics and Finance at Birla Institute of Technology and Science, Pilani, Hyderabad Campus, India. Myriam Ertz is a Full Professor in marketing at the University of Quebec at Chicoutimi, Canada, Chair in Technology sustainability and society, and Head of LaboNFC (Research Laboratory on New Forms of Consumption). Shouheng Sun is an Associate Professor at the University of Science and Technology Beijing (USTB), China. Mohammed Zedan Salem is a Professor of Marketing at University College of Applied Sciences, Palestine.