Tools of Marketing Titans(TM) - Soozin, Adi; Minsky, Laurence
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What would your career look like if you had: ✔ The blueprints used to drive massive revenue growth at companies around the world, ✔ The exact playbooks to complete many of today's most powerful revenue marketing projects, ✔ The presentation strategies that earn and keep massive marketing budgets? This book isn't about theories. It is a book that features more than 90 real-world, high-impact marketing projects from experts who have built and led global brands, creating billions in revenue. For investors, this resource provides actionable insights to help portfolio companies scale faster and…mehr

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Produktbeschreibung
What would your career look like if you had: ✔ The blueprints used to drive massive revenue growth at companies around the world, ✔ The exact playbooks to complete many of today's most powerful revenue marketing projects, ✔ The presentation strategies that earn and keep massive marketing budgets? This book isn't about theories. It is a book that features more than 90 real-world, high-impact marketing projects from experts who have built and led global brands, creating billions in revenue. For investors, this resource provides actionable insights to help portfolio companies scale faster and more efficiently, leveraging marketing strategies used by top executives, investors, and brand builders, including: ☑️ John S. Pennington Jr. retired Co-Founder of a $28 billion family of funds ☑️ Jay Almeida, PhD - Former President of Citibank Latin America. ☑️ Rotary International President 2024-2025 Stephanie Urchick, EdD ☑️ Adi Soozin, MBA - A marketing strategist who worked with Apple, Porsche, Disney, Target, Whole Foods & more. ☑️ Edward Alexander Mermelstein, JD - NYC Commissioner of International Affairs. ☑️ Andrea Cartier Bartzen - The strategist behind 20 of the largest global blockbuster pharmaceutical brands, including Tylenol, Botox and Lipitor. ☑️ Chris Moulton - Strategist behind campaigns for NBA, NFL, MLB, and Maybach. ☑️ Steve Beninati - The Wall Street Executive who made frozen yogurt an American household staple. ☑️ Marco Wiesmann - Invested more than $100 MM in Native Advertising. ☑️ Mihir Bhalla - Raised $130 MM for an India-focused investment fund. ☑️ Everett Stonebraker, MBA, CCIM - Closed $200MM in CRE deals in 6 years ☑️ Anthony Giordano - The Forbes 30 Under 30, who worked with Nestlé & Sermo. ☑️ Alex Fair - 7x founder and fund manager focused on Impact Capitalism. ☑️ Balvinder Sigh Powar - Acclaimed IE Business School professor & Financial Times-published author. ☑️ Nadezhda Saul - of Google & PWC, marketing the world's 16th supercomputer. ☑️ Ryan Monahan - Identified an entire new revenue stream for Ford Motors. ☑️ Andre Magnani - Head of International Strategy at Roku. ... & more. And here's the real reason we're sharing these strategies: Once you've mastered these projects, we hope you'll help us change the world.
Autorenporträt
In this book I will teach you many of the projects that I used when: ✅ I was the youngest marketer to be selected to manage an entire Apple sales channel. (This was due to my success with the marketing projects that I did for Porsche, Whole Foods, Target & Disney.)✅ At Apple I broke a marketing record set by Steve Jobs (doubling sales for an entire Apple sales channel in one year, without increasing the marketing budget by even $1). ✅ Grew an international fashion company by more than 4200% in just 9 weeks.✅ Grew a bootstrapped startup's "idea on paper" to more than $108,000,000 in less than five years.✅ Optimized a 100+ year old international organization's social media, so that with just 40 posts: followers increased by 44%, impressions increased by 380% and engagement increased by 410%.✅ Built an international media company, to stream on 8+ platforms for an international audience spanning 56 countries.✅ Built an international software company and then grew its user base to include thousands of marketers and marketing teams throughout 59 countries.✅ Made this book a #1 Top New Release in the United States in five categories just one week after it launched. Why? Because I believe that you (the person reading this book) have the ability to help change the world with your next project. The data is clear. Every revolution (good or bad) started with a marketing campaign. Did you know that marketers are responsible for society's mass adoption of things like: Bacon, Orange juice, Toothpaste, Hybrid cars, And more...The societal changes that are bringing the biggest positive impacts to us today, were made mainstream through marketing. Some of you reading this book will go on to create marketing campaigns that not only change the way we eat, age, connect and live, but also the environment of the planet we live on! This is why it is so important to me that you have the knowledge and resources you need, to help us drive our global society to better places, faster. It all starts with giving you the right strategies, starting now. If you ever get stuck we have regularly timed live Q&A sessions where I answer your questions in real-time online. Go to YouTube.com/Molo9 Btw, because I hold a bachelor's degree in Medicinal & Biological Chemistry from Palm Beach Atlantic University & an MBA from IE Business School I approach marketing from the angle of a neurobiologist. This is why this book will teach you quite a bit about the correlation between human neurobiology and revenue marketing.