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The art world loves a spectacle. But at what cost? In Top Tick, art collector and former finance professional David Birkenshaw pulls back the velvet curtain on contemporary art's high-stakes circus, where branding often matters more than brushwork. Blending personal insight with auction data, he reveals a volatile marketplace in which only the top 1 percent of "brand-name" artists (think Warhol, Hirst, or Basquiat) hold their value, while the rest quietly vanish from gallery walls-and balance sheets. From multimillion-dollar bananas to crypto-funded publicity stunts, Top Tick explores how hype, wealth signaling, and fashion routinely outpace artistic merit. This isn't a takedown of contemporary art. Rather, it's a clear-eyed look at how it's traded, flaunted, and forgotten. A cautionary tale disguised as market analysis, Top Tick is essential reading for anyone who still believes "investment-grade art" is anything but an oxymoron.