84,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
42 °P sammeln
  • Broschiertes Buch

Master tourism destination management with strategic planning, marketing, and sustainability. Global case studies reveal tourism's economic, social, and environmental impacts while practical techniques equip readers to engage stakeholders and overcome challenges for vibrant, thriving destinations.

Produktbeschreibung
Master tourism destination management with strategic planning, marketing, and sustainability. Global case studies reveal tourism's economic, social, and environmental impacts while practical techniques equip readers to engage stakeholders and overcome challenges for vibrant, thriving destinations.
Autorenporträt
Israel Cajiao is an expert on hotelier activity, with an experience of more than 10 years in hotel Marketing, Sales, and Management. Passionate about tourism investigation. Currently Regional Sales Manager of nine group hotels in Florida. Expert in the development of marketing strategies to make a business profitable based on an efficient investigation. Make research about the expats living in Cuenca Ecuador and the features of this type of tourism. Expert Marketing Research Skills for tourism products and destinations. Tourism degree from the University of Cuenca and a Masters's Degree in Marketing from one of the most valuable universities in Ecuador, ESPOL.