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Toward Responsible Service Management: AI and Digital Transformation in Action advances service management concepts by providing a platform for initiating critical debates grounded in pertinent industry cases.

Produktbeschreibung
Toward Responsible Service Management: AI and Digital Transformation in Action advances service management concepts by providing a platform for initiating critical debates grounded in pertinent industry cases.
Autorenporträt
Hesam Olya is Senior Lecturer and Director of Research Development for Marketing at Sheffield University Management School, UK. He is Associate Editor of the International Journal of Consumer Studies and topic editor of Sustainability. His research lies in areas of service marketing and sustainable management.