Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.
Inhaltsangabe
Section ONE: Foundational elements of customer brand relationships; Chapter 01: The power of the customer understanding how customer opinion can influence behaviour; Chapter 02: From loyalty to fandom how brandoms are redefining engagement; Chapter 03: The art of social listening leveraging social media for affinity; Chapter 04: From satisfaction to affinity the role of customer service; Chapter 05: Personalization and engagement how data and creativity create core memories; Chapter 06: Building loyalty at scale what great looks like; Chapter 07: What does success look like ? the metrics that matter; Chapter 08: The storytellers creating content that captivates; Chapter 09: Putting it all together the customer experience blueprint; Section TWO: Building a community step by step; Chapter 10: Building a sense of community; Chapter 11: Designing, onboarding, and measuring success; Chapter 12: Beta testing; Chapter 13: Community launch, communications, and promotion; Chapter 14: The role of online platforms and social media; Section THREE: Overcoming challenges; Chapter 15: When affinity falters; Chapter 16: Navigating change; Chapter 17: Conclusion the future of customer experience and brand affinity; Chapter 18: Appendix recommended reading;
Section ONE: Foundational elements of customer brand relationships; Chapter 01: The power of the customer understanding how customer opinion can influence behaviour; Chapter 02: From loyalty to fandom how brandoms are redefining engagement; Chapter 03: The art of social listening leveraging social media for affinity; Chapter 04: From satisfaction to affinity the role of customer service; Chapter 05: Personalization and engagement how data and creativity create core memories; Chapter 06: Building loyalty at scale what great looks like; Chapter 07: What does success look like ? the metrics that matter; Chapter 08: The storytellers creating content that captivates; Chapter 09: Putting it all together the customer experience blueprint; Section TWO: Building a community step by step; Chapter 10: Building a sense of community; Chapter 11: Designing, onboarding, and measuring success; Chapter 12: Beta testing; Chapter 13: Community launch, communications, and promotion; Chapter 14: The role of online platforms and social media; Section THREE: Overcoming challenges; Chapter 15: When affinity falters; Chapter 16: Navigating change; Chapter 17: Conclusion the future of customer experience and brand affinity; Chapter 18: Appendix recommended reading;
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