Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Salem, Virginia, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.
Inhaltsangabe
Chapter 00: Introduction Chapter 01: The Power of the Customer Voice: Understanding How Customer Opinion Can Influence Behaviour Chapter 02: The Art of Social Listening: Leveraging Social Media for Affinity Chapter 03: From Satisfaction to Affinity: The Role of Customer Service Chapter 04: Personalization and Engagement: How Data and Creativity Create Core Memories Chapter 05: Building Loyalty at Scale: An In Depth Case Study Chapter 06: What Does Success Look Like: The Metrics That Matter Chapter 07: The Storytellers: Creating Content That Captivates Chapter 08: Building Communities: Relationships at Scale Chapter 09: Overcoming Challenges: When Affinity Falters Chapter 10: Conclusion: The Future of Brand Affinity
Chapter 00: Introduction Chapter 01: The Power of the Customer Voice: Understanding How Customer Opinion Can Influence Behaviour Chapter 02: The Art of Social Listening: Leveraging Social Media for Affinity Chapter 03: From Satisfaction to Affinity: The Role of Customer Service Chapter 04: Personalization and Engagement: How Data and Creativity Create Core Memories Chapter 05: Building Loyalty at Scale: An In Depth Case Study Chapter 06: What Does Success Look Like: The Metrics That Matter Chapter 07: The Storytellers: Creating Content That Captivates Chapter 08: Building Communities: Relationships at Scale Chapter 09: Overcoming Challenges: When Affinity Falters Chapter 10: Conclusion: The Future of Brand Affinity
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