Examining the impact of streaming on the global production and flow of television and film, this book provides an innovative theoretical framework to conceptualize how asymmetric dynamics of power play out in the era of global streaming.
Examining the impact of streaming on the global production and flow of television and film, this book provides an innovative theoretical framework to conceptualize how asymmetric dynamics of power play out in the era of global streaming.
Joseph Straubhaar is an Emeritus Professor in the School of Journalism and Media at the University of Texas at Austin. His current research focuses on the globalization of television, particularly streaming television, television in Brazil and Latin America, and disinformation in Brazil. He is the lead author of From Telenovelas to Netflix: Transnational, Transverse Television in Latin America (2021). Swapnil Rai is an Associate Professor in the Department of Film, Television, and Media at the University of Michigan, Ann Arbor. As an interdisciplinary scholar, she investigates how transnational networked cultures intersect with media industries and questions of policy, geopolitics, and audiences. She is the author of the award-winning book Networked Bollywood: How Star Power Globalized Hindi Cinema (2024). Melissa Santillana is an Assistant Professor in the Department of Journalism and Creative Media Industries at Texas Tech University. Her research focuses on international media flows, activist movements and protests, feminist activism, digital media, and digital inequality. She is a co-author of From Telenovelas to Netflix: Transnational, Transverse Television in Latin America (2021). Silvia Dalben is a PhD candidate at the University of Texas at Austin, where she studies the use of artificial intelligence (AI) in Latin American journalism. Her research focuses on computational journalism, AI ethics, global media, streaming television, platform studies, and computational methods. Before graduate school, she worked as an executive producer at D2R Studios in Brazil.
Inhaltsangabe
1. Asymmetrical Interdependence and the Expanding Range of Television Flows 2. Netflix, Localization and New Algorithmic Television Flows 3. The Other Global Streamers: Amazon, Disney, and Warner Bros. Discovery 4. Increasing Local Production and Localization in Global Flows The Netflix Model Compared with Amazon Prime Video, HBO Max, and Disney+ 5. Localization and Genre Imperialism A new paradigm after saturation of the U.S. market 6. The Rise of Local Platforms in the Streaming Wars ViX, Globoplay, and Reliance Jio 7. Global Streamers and National Soft Power 8. Understanding Transnational Streaming Television Index
1. Asymmetrical Interdependence and the Expanding Range of Television Flows 2. Netflix, Localization and New Algorithmic Television Flows 3. The Other Global Streamers: Amazon, Disney, and Warner Bros. Discovery 4. Increasing Local Production and Localization in Global Flows The Netflix Model Compared with Amazon Prime Video, HBO Max, and Disney+ 5. Localization and Genre Imperialism A new paradigm after saturation of the U.S. market 6. The Rise of Local Platforms in the Streaming Wars ViX, Globoplay, and Reliance Jio 7. Global Streamers and National Soft Power 8. Understanding Transnational Streaming Television Index
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