This book provides an account of the media portrayal of two presidents - Donald Trump of the United States and Vladimir Putin of the Russian Federation - as mythologized figures. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.
This book provides an account of the media portrayal of two presidents - Donald Trump of the United States and Vladimir Putin of the Russian Federation - as mythologized figures. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.
Olena Leipnik holds a doctorate degree in philosophical anthropology and philosophy of culture. She is Senior Lecturer in the Department of Sociology at Sam Houston State University, USA.
Inhaltsangabe
Preface Introduction Part 1: Nationhood, Presidency, Myth Chapter 1. National mythology and the meanings of presidency Chapter 2. Delivering the presidential message Chapter 3. The synchronizing power of myth Part 2: The Memo's Imprint Chapter 4. The Technology of storytelling Chapter 5. News as myth Chapter 6. One Stage, Two Heroes, Three Scripts: Media Construction of Trump-Putin relations Part 3: Culture-specific Presidential Imagery Chapter 7. Culture-specific targeting of the electorate: myth and fairy tale Chapter 8. Temporal dimension of heroic chronotopes Chapter 9. Spatial axes of power Index
Preface Introduction Part 1: Nationhood, Presidency, Myth Chapter 1. National mythology and the meanings of presidency Chapter 2. Delivering the presidential message Chapter 3. The synchronizing power of myth Part 2: The Memo's Imprint Chapter 4. The Technology of storytelling Chapter 5. News as myth Chapter 6. One Stage, Two Heroes, Three Scripts: Media Construction of Trump-Putin relations Part 3: Culture-specific Presidential Imagery Chapter 7. Culture-specific targeting of the electorate: myth and fairy tale Chapter 8. Temporal dimension of heroic chronotopes Chapter 9. Spatial axes of power Index
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