Barbara Allen, Daniel Stevens

Truth in Advertising?

Lies in Political Advertising and How They Affect the Electorate

• Gebundenes Buch

Produktbeschreibung

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 478
• Erscheinungstermin: 18. Oktober 2018
• Englisch
• Abmessung: 235mm x 157mm x 32mm
• Gewicht: 921g
• ISBN-13: 9781498531597
• ISBN-10: 1498531598
• Artikelnr.: 53690762

Autorenporträt

By Barbara Allen and Daniel Stevens - Contributions by Jeffrey Berg

Inhaltsangabe

chapter 1. Communicating with Voters through Political Advertising: Moving
beyond Ad Tone to Think about the Accuracy of Ad Claims chapter 2.
Normative Political Theory, Advertising, and Political Participation
chapter 3. "You can't handle the truth?" Previous Research on Political
Advertising chapter 4. Evaluating the Accuracy, Visuals, and Sound of
Advertising and Their Impacts chapter 5. Anatomy of an Ad Campaign: What
Ads Say and When They Say It chapter 6. The Accuracy of Claims Made in
Political Advertising chapter 7. Spectacle, Message, and Meaning in the
Visuals and Sound of Political Advertising Barbara Allen, Daniel Stevens,
and Jeffrey Berg chapter 8. Examining the Visuals and Sound in Political
Advertising chapter 9. The Effects of Ad Accuracy on Political Knowledge
and Turnout chapter 10. Conclusion