Joel Comm and Ken Burge

Twitter Power : How to Dominate Your Market One Tweet at a Time

• Buch

Produktbeschreibung

Praise for twitterpower

"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online.¿Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
-Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter.¿The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."
-Mark Joyner, #1 bestselling author of Integration Marketing

(www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
-Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

Produktdetails

• Verlag: Hoboken, John Wiley & Sons Ltd
• ISBN-13: 9780470458426
• Artikelnr.: 25684234

Autorenporträt

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order.

Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

Inhaltsangabe

Preface - The Power Of Twitter

Introduction -- What Can Twitter Do For You?

1. AN INTRODUCTION TO THE SOCIAL MEDIA LANDSCAPE

1.1. So What Exactly Is Social Media?

1.2. Social Media, So What? Why Social Media Really Is A Big Deal

1.3. The Different Types Of Social Media Sites -- Content To Suit Every Market

1.4. A Closer Look At Microblogging

1.5. Introducing... Twitter!

2. WHAT IS TWITTER AND WHY IS IT SO POWERFUL?

2.1. Twitter And Its Successes

2.2. The Power Of Twitter's Immediate Feedback

2.3. Instant Access To Smart People 24/7

3. GETTING STARTED THE RIGHT WAY ON TWITTER

3.1. Signing Up -- Does Twitter Have The Web's Most Friendly Registration Page?

3.2. Who's On Twitter? -- Your First Followers!

3.3. Create An Inviting Twitter Profile

3.4. Choosing Your Twitter Picture

3.5. Designing Your Twitter Profile

3.6. Designing A Commercial Background Image For Twitter

3.7. Choosing The Right Colors

3.8. Notices To Notice

3.10. Sending Your Very First Tweet

3.11. Becoming A Follower

4. BUILDING A FOLLOWING ON TWITTER

4.1. Quantity or Quality: Choosing The Type Of Following You Want

4.2. Quality: How To Be Intentional About Creating Your Own Network Of Experts

4.3. Quantity: Seven Killer Strategies To Reaching Critical Mass on Twitter

4.4 Twitterank and Page Rank

5. THE ART OF THE TWEET

5.1. Tweet Etiquette

5.2. The Benefits Of Following Before Tweeting

5.3. How To Join A Conversation

5.4. How To Be Interesting On Twitter

5.5. How To Drive Behavior

6. THE MAGIC OF CONNECTING WITH CUSTOMERS ON TWITTER

6.1. Identifying Problems And Soliciting Feedback

6.2. Discovering Your Top Fans, Promoters And Evangelists

6.3. Your Micro Help Desk

7. LEVERAGING TWITTER FOR TEAM COMMUNICATION

7.1. Twitter For Virtual Team Leaders

7.2. Creating A Twitter Account For A Virtual Team

7.3. Building A Team With Twitter

8. USING TWITTER TO HELP BUILD YOUR BRAND

8.1. Create A Story

8.2. Portraying Your Brand With Your Profile

8.3. Tweet Style -- What To Say When You're Building A Brand To Create Value And How To Say It

8.4. Reinforce The Core Message

8.5. Writing The Tweets

9. LEVERAGING THE POWER OF TWITTER TO DRIVE BEHAVIOR IN YOUR FOLLOWERS

9.1. Driving Followers To A Website

9.2. Promoting A Blog On Twitter

9.3. Twitter As A Resource For Post Ideas

9.4. Driving Followers To The Mall

9.5. Can You Put Affiliate Links On Twitter?

9.6. Driving Followers To Register

9.7. Tracking Results And Testing Strategies

9.8. Tracking Multiple Tweets

9.9. Making The Most Of Twitter's Trends

10. BEYOND TWITTER.COM: THIRD PARTY TOOLS YOU WILL WANT TO KNOW ABOUT

10.1. TweetLater

10.2. Twitterific

10.3. Twhirl

10.4. TwitterFeed

10.5. Twist

10.6. Twellow

10.7. Tweetbeep

10.8. TwitterCounter

10.9. TweetDeck

10.10. TwitThis

11. BUILDING POWERFUL SOLUTIONS ON TOP OF THE TWITTER PLATFORM

Conclusion

Rezensionen

"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009)