Paul Luna (Department of Typography Emeritus Professor and Graphic

Typography

A Very Short Introduction

• Broschiertes Buch

Produktbeschreibung

Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words.

Produktdetails

• Very Short Introductions
• Verlag: Oxford University Press
• Seitenzahl: 176
• Erscheinungstermin: 1. Februar 2019
• Englisch
• Abmessung: 175mm x 108mm x 12mm
• Gewicht: 150g
• ISBN-13: 9780199211296
• ISBN-10: 0199211299
• Artikelnr.: 52157060

Autorenporträt

Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.

Inhaltsangabe

Preface
Acknowledgements
1: Perfect letters
2: Practical letters
3: Presenting language
4: Genre and layout
5: Persuasion, information, art
6: Picture language
7: Evidence for design decisions
8: Positive typography
Appendix 1: Dogma for designers
Appendix 2: Good practice in typesetting
Further reading
Index