Ultimate Competitive Advantage - Mitchell, Donald; Coles, Carol
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Using dozens of concrete examples, the authors define a single process that companies can use to perpetually stimulate new growth and profitability.

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Produktbeschreibung
Using dozens of concrete examples, the authors define a single process that companies can use to perpetually stimulate new growth and profitability.
Autorenporträt
Donald Mitchell is CEO and chairman of Mitchell and Company, a financial and strategy consulting firm working with the most senior officers at hundreds of major companies including Black & Decker, Procter & Gamble, Charles Schwab, Southwest Airlines, Time Warner and Xerox. Carol Coles is COO and president of Mitchell and Company, and co-founded the firm. She has an extensive practice in strategy development and stock-price improvement.