Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.
Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients spanning 300 industries seek him for his capacity to integrate many disparate fields: sales, engineering, art, and psychology. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry. Techniques he pioneered are standard best practices today. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact *about* your business, it's an action you take *on* your business. His works include 80/20 Sales & Marketing, The Ultimate Guide to Google AdWords (4th Edition), the world's most popular book on Google advertising, and The Ultimate Guide to Facebook Advertising (2nd Edition) and Ultimate Guide to Local Business Marketing.
Inhaltsangabe
Table of Contents 1. Facebook's Move to Rule the World 2. Should I Pay For Advertising on Facebook? 3. Facebook Advertising Fundamentals 4. How to Setup Your First Campaign 5. How Your Thinking Must Change To Maximize Returns 6. Every Marketer For Generations Has Dreamed Of This 7. Setting Up Campaigns Correctly From The Beginning 8. Batten Down The Hatches 9. Dramatically Improve Your Click Through Rates 10. This Is Insane 11. A Marketing Machine 12. Maximizing Paid Advertising Through Free Services 13. More Tricks For Effective Ads 14. Know More About A Customer Than You Ever Imagined 15. Build A Complete Circle 16. Setting Up A Facebook Page 17. Advertising Your Facebook Page 18. Writing Facebook Status Messages That Engage 19. Drive a Customer To Your Business From The Restaurant Down The Street 20. Facebook Can Drive 10,000 Customers To Your Small Shop 21. Facebook Makes Throwing an Event Fun and Easy 22. How Larger Firms Can Connect To Customers 23. Mind Your Own Business
Table of Contents 1. Facebook's Move to Rule the World 2. Should I Pay For Advertising on Facebook? 3. Facebook Advertising Fundamentals 4. How to Setup Your First Campaign 5. How Your Thinking Must Change To Maximize Returns 6. Every Marketer For Generations Has Dreamed Of This 7. Setting Up Campaigns Correctly From The Beginning 8. Batten Down The Hatches 9. Dramatically Improve Your Click Through Rates 10. This Is Insane 11. A Marketing Machine 12. Maximizing Paid Advertising Through Free Services 13. More Tricks For Effective Ads 14. Know More About A Customer Than You Ever Imagined 15. Build A Complete Circle 16. Setting Up A Facebook Page 17. Advertising Your Facebook Page 18. Writing Facebook Status Messages That Engage 19. Drive a Customer To Your Business From The Restaurant Down The Street 20. Facebook Can Drive 10,000 Customers To Your Small Shop 21. Facebook Makes Throwing an Event Fun and Easy 22. How Larger Firms Can Connect To Customers 23. Mind Your Own Business
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