Eric Butow, Stephanie Garcia, Roberto Blake, Amanda Robinson

Ultimate Guide to Social Media Marketing

Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results

• Broschiertes Buch

Produktbeschreibung

Social media is always changing—but your goals aren’t. You need reach, visibility, and real results. Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow your brand across today’s major platforms.

Produktdetails

• Verlag: Entrepreneur Press
• 2nd edition
• Seitenzahl: 376
• Erscheinungstermin: 17. Februar 2026
• Englisch
• ISBN-13: 9781642011845
• ISBN-10: 1642011843
• Artikelnr.: 71548960

Autorenporträt

ERIC BUTOW is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers writing, online marketing, and website development services. Eric has authored or co-authored 51 books, most recently Grow Your Business and Ultimate Guide to Influencer Marketing.

Inhaltsangabe

Chapter 1: What Is and Isn't Social Media
Chapter 2: The Role of Social Media Within Content Marketing
Chapter 3: Understanding Today's Social Networks
Chapter 4: Understanding Today's Format Types
Chapter 5: How to Craft Your Social Media Strategy
Chapter 6: How to Create Images for Social Media
Chapter 7: How to Leverage Video
Chapter 8: How to Leverage Chat Bots & Automation
Chapter 9: How to Leverage Paid Social Media
Chapter 10: How to Leverage Influencer Marketing
Chapter 11: How to Repurpose and Reuse Social Content
Chapter 12: How to Build Your Marketing Team
Chapter 13: How to Measure Success
Chapter 14: How to Iterate and Improve
Chapter 15: Glossary