Ultimatum of Pleasure - Dallakyan, Arsen; Dallakyan, Karlen
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This book presents the â pleasure phenomenonâ as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.

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Produktbeschreibung
This book presents the â pleasure phenomenonâ as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
Autorenporträt
Arsen Dallakyan, Karlen Dallakyan