Recounts how during the Cold War, the West fought off Soviet propaganda assaults with shortwave radio broadcasts through US-funded Radio Free Europe/Radio Liberty, which broadcast uncensored information to Soviet republics in their own languages and was listened to by about one-third of Soviet urban adults.
Recounts how during the Cold War, the West fought off Soviet propaganda assaults with shortwave radio broadcasts through US-funded Radio Free Europe/Radio Liberty, which broadcast uncensored information to Soviet republics in their own languages and was listened to by about one-third of Soviet urban adults.
R. Eugene Parta is former director of Soviet Area Audience and Opinion Research at RFE/RL and of Media and Opinion Research at the RFE/RL Research Institute.
Inhaltsangabe
Introduction. Why a History of Audience Research at Radio Liberty? Prelude My Road to Radio Liberty (amabile)First Movement (1965-1970) Early Years of Audience Research (andante)Second Movement (1970-1980) First Steps in Audience Interviewing (accelerato)Third Movement (1981-1985). Audience Research Breaks New Ground (sforzando)Fourth Movement (1986-1990). Perestroika Changes the Game (fuocoso)Fifth Movement (1991-1994). The End of the USSR and the Post-Soviet Transition (vittorioso capriccioso lamentoso)Postlude. Past Successes Future Challenges (coda)Afterword. Ukraine 2022: The Information War (agitato) Appendix 1: Charts Referenced in Narrative Appendix 2. Some of Those Who Crossed My Path: Max Ralis Ross Johnson James Crichlow Morrill Bill Cody Ralph Walter James Buckley Eugene Pell William W. Marsh Viktor Nekrasov Andrei Sinyavsky Victor Grayevsky Irina Alberti Helmut Aigner Christopher Geleklidis Steen Sauerberg Copenhagen interviewer Appendix 3. The MIT Connection and Computer Simulation Appendix 4. Some Examples of SAAOR Reporting and Surve Questions Asked Appendix 5. Profiles of the SAAOR Team Bibliography Index.
Introduction. Why a History of Audience Research at Radio Liberty? Prelude My Road to Radio Liberty (amabile)First Movement (1965-1970) Early Years of Audience Research (andante)Second Movement (1970-1980) First Steps in Audience Interviewing (accelerato)Third Movement (1981-1985). Audience Research Breaks New Ground (sforzando)Fourth Movement (1986-1990). Perestroika Changes the Game (fuocoso)Fifth Movement (1991-1994). The End of the USSR and the Post-Soviet Transition (vittorioso capriccioso lamentoso)Postlude. Past Successes Future Challenges (coda)Afterword. Ukraine 2022: The Information War (agitato) Appendix 1: Charts Referenced in Narrative Appendix 2. Some of Those Who Crossed My Path: Max Ralis Ross Johnson James Crichlow Morrill Bill Cody Ralph Walter James Buckley Eugene Pell William W. Marsh Viktor Nekrasov Andrei Sinyavsky Victor Grayevsky Irina Alberti Helmut Aigner Christopher Geleklidis Steen Sauerberg Copenhagen interviewer Appendix 3. The MIT Connection and Computer Simulation Appendix 4. Some Examples of SAAOR Reporting and Surve Questions Asked Appendix 5. Profiles of the SAAOR Team Bibliography Index.
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