The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate.
The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate.
Dedication Preface Chapter 1: Introduction: Web 2.0 and Higher Education History of Web 1.0 Web 2.0 Characteristics Key Players in the Social Media Landscape Social Media On College Campuses Organizational Culture and Higher Education The Internet Technology Environment Chapter Outlines Chapter 2: Social Media Initiatives: Institutional-Level Issues Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 3: Social Media Initiatives: Department-Level Issues Academic Departments Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 4: Case Study: The Ball State University Political Science Facebook Page Institutional-Level ITE Departmental-Level ITE Social Media and the Political Science at BSU The Ball State University Political Science Department Facebook Page Conclusion Chapter 5: Putting It All Together Behavior Strategies for Faculty and Staff: Social Media Ethos Strategies for Administrators Keys to Web 2.0 Success Conclusion Bibliography Index About the Authors
Dedication Preface Chapter 1: Introduction: Web 2.0 and Higher Education History of Web 1.0 Web 2.0 Characteristics Key Players in the Social Media Landscape Social Media On College Campuses Organizational Culture and Higher Education The Internet Technology Environment Chapter Outlines Chapter 2: Social Media Initiatives: Institutional-Level Issues Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 3: Social Media Initiatives: Department-Level Issues Academic Departments Character and Identity Resources Compensation and Recognition Policies Conclusion Chapter 4: Case Study: The Ball State University Political Science Facebook Page Institutional-Level ITE Departmental-Level ITE Social Media and the Political Science at BSU The Ball State University Political Science Department Facebook Page Conclusion Chapter 5: Putting It All Together Behavior Strategies for Faculty and Staff: Social Media Ethos Strategies for Administrators Keys to Web 2.0 Success Conclusion Bibliography Index About the Authors
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