Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas Consumer Socialization in Families - Karin M Ekström Methodological and Design Issues in Research with Children - Teresa Davis PART TWO: ENCOUNTERING MARKETING Children and the Market - Gary Cross An American Historical Perspective Children and Brands - Agnes Nairn Children and Advertising - Brian Young Children and Shopping - Julie Tinson and Clive Nancarrow Children and Money - Christine Roland-Lévy PART THREE: KIDS STUFF Children and Food - David Marshall and Stephanie O Donohoe Children and the Internet - Birgitte Tufte and Jeanette Rasmussen Children and Fashion - Maria Piacentini PART FOUR: LOOKING FORWARD The Ethics of Marketing to Children - Sarah Todd Children as Competent Consumers - Stephen Kline
Introduction - David Marshall PART ONE: CHILDREN AS CONSUMERS Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas Consumer Socialization in Families - Karin M Ekström Methodological and Design Issues in Research with Children - Teresa Davis PART TWO: ENCOUNTERING MARKETING Children and the Market - Gary Cross An American Historical Perspective Children and Brands - Agnes Nairn Children and Advertising - Brian Young Children and Shopping - Julie Tinson and Clive Nancarrow Children and Money - Christine Roland-Lévy PART THREE: KIDS STUFF Children and Food - David Marshall and Stephanie O Donohoe Children and the Internet - Birgitte Tufte and Jeanette Rasmussen Children and Fashion - Maria Piacentini PART FOUR: LOOKING FORWARD The Ethics of Marketing to Children - Sarah Todd Children as Competent Consumers - Stephen Kline
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