With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.
With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.
Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine. Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.
Inhaltsangabe
Foreword Introduction 1. Corporate Communications Theory 2. The Essence of Corporate Communications 3. Corporate Communications Directions 4. Corporate Communications Practice 5. Corporate Communications Channels Conclusion
