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Many people still undermined the relevance of market research in the business, they failed to realize that market research is one of those things that make a business to be stable and be successful.Market research is therefore an organized effort to gather information about target markets or customers. It is a very important component of business strategy. Example many companies use market research to test out new products or to get information from consumers about what kinds of products or services they need and don't currently have. This book is a success strategy for carrying out effective market research it is structured into eleven chapters.