Understanding the Business of Tourism - Vasudevan, Venu
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This book introduces the facets of the tourism industry, including tourism products and services. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.

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Produktbeschreibung
This book introduces the facets of the tourism industry, including tourism products and services. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.
Autorenporträt
Venu Vasudevan was an officer of the Indian Administrative Service, and served as Chief Secretary, Government of Kerala. In the tourism sector, he was instrumental in establishing a new tourism destination (Bekal) and served as Director and Secretary, Kerala Tourism. He led the surge of the tourism sector in Kerala and built up a strong private-public partnership, including Kerala Travel Mart. He played a pivotal role in rolling out the Incredible India campaign. He pioneered the Responsible Tourism movement in Kerala. He has worked extensively in the museum sector and served as Director General of National Museum.