Understanding the Higher Education Market in Africa

Herausgeber: Mogaji, Emmanuel; Hinson, Robert Ebo; Maringe, Felix

• Broschiertes Buch

Produktbeschreibung

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 332
• Erscheinungstermin: 30. September 2021
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 506g
• ISBN-13: 9781032173559
• ISBN-10: 1032173556
• Artikelnr.: 62571219

Autorenporträt

Emmanuel Mogaji holds a PhD in marketing, and he is a Lecturer in Advertising and Marketing Communications at the University of Greenwich, a Fellow of the Higher Education Academy (HEA) and a Certified Management & Business Educator (CMBE). Felix Maringe is a Professor, Head of Wits School of Education and Research and Assistant Dean Internationalisation and Partnerships at the University of the Witwatersrand. He is also a Visiting Fellow within Southampton Education School at the University of Southampton. Robert Ebo Hinson is a Professor and a past Head of the Department of Marketing & Entrepreneurship at the University of Ghana Business School. Professor Hinson has been a consultant to several local and international institutions in Ghana.

Inhaltsangabe

Introduction 1. Understanding the Market in Higher Education in Africa
Theme 1: Private and Government Involvement 2. Public vs Private
Universities in Nigeria: Market Dynamics Perspective 3. Government Policies
on Education in Africa 4. Addressing the Challenges of Higher Education in
Africa: The role of African Governments, African Development Bank, and
Business Corporations Operating in Africa 5. Towards an Understanding of
Islamic Private Universities in Africa. Theme 2: Students and Staff as
Stakeholders 6. Partnerships with Universities in South Africa: Challenges
and Opportunities for Student and Staff Mobility 7. Marketing Higher
Education: Creating value for refugee students 8. Marketing Higher
Education Through Work-Readiness Programmes Theme 3: Positioning for Added
Advantage 9. Paving the Way for World Domination: Analysis of African
Universities' Mission Statement 10. Typology of Nigeria Universities: A
Strategic Marketing and Branding Implication 11. University League Tables
and Ranking Systems in Africa: Emerging Prospects, Challenges and
Opportunities Theme 4: Marketing Strategies for Universities 12. Training
the Marketers for Implementing New Marketing Strategy: A Case from the
University of Ghana. 13. Marketing mix in a heterogenous Higher Education
Market: A Case of Africa 14. Marketing Muslim Universities: Challenges and
Opportunities with Specific Reference to the African Case Conclusion 15.
Marketisation in higher education in Africa: new directions for a
decolonising continent