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This introductory media sales book serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The text is organized into 15 chapters and features assignments and handout materials throughout.
This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.
This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.