Unveiling Insights: A Journey through Marketing Research - Molnár, László;Gasimzada, Laman
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This book is a masterfully crafted guide that seamlessly navigates the intricate landscape of marketing research. From foundational concepts to advanced methodologies, the book strikes a perfect balance between depth and accessibility. It empowers both novices and seasoned professionals with the tools and insights necessary for navigating the multifaceted world of marketing research. Whether you're a student, professional, or entrepreneur, this invaluable resource equips you to uncover the secrets within data, inviting you to embrace the transformative power of informed decision-making.

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Produktbeschreibung
This book is a masterfully crafted guide that seamlessly navigates the intricate landscape of marketing research. From foundational concepts to advanced methodologies, the book strikes a perfect balance between depth and accessibility. It empowers both novices and seasoned professionals with the tools and insights necessary for navigating the multifaceted world of marketing research. Whether you're a student, professional, or entrepreneur, this invaluable resource equips you to uncover the secrets within data, inviting you to embrace the transformative power of informed decision-making.
Autorenporträt
Há quase duas décadas que o Dr. László Molnár desenvolve investigação em várias áreas da inovação, com especial incidência nos métodos de medição e nos factores de influência.Há quase dois anos que Laman Gasimzada prossegue os seus estudos de doutoramento sobre o estudo da capacidade de inovação a diferentes níveis.