Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
Chapter 01: The AI wake up call The strategic transition of marketing; Chapter 02: The personalization paradox Global appetite for AI and the changing customer journey; Chapter 03: Transformational marketing and AI in tourism A glimpse at the Asia Pacific region; Chapter 04: Transformational marketing and AI in Europe Case studies from telecoms, banking and built environment; Chapter 05: Transformational marketing and AI in North America Case studies from banking and retail; Chapter 06: Transformational marketing and AI in technology and venture capital With a special focus on the Middle East; Chapter 07: Framework for success Democratization of AI; Chapter 08: The new marketing paradigm Reinventing the role of marketing, ethics and transparency; Chapter 09: The future of marketing has arrived AI's wider impact on education, policy and politics
Chapter 01: The AI wake up call The strategic transition of marketing; Chapter 02: The personalization paradox Global appetite for AI and the changing customer journey; Chapter 03: Transformational marketing and AI in tourism A glimpse at the Asia Pacific region; Chapter 04: Transformational marketing and AI in Europe Case studies from telecoms, banking and built environment; Chapter 05: Transformational marketing and AI in North America Case studies from banking and retail; Chapter 06: Transformational marketing and AI in technology and venture capital With a special focus on the Middle East; Chapter 07: Framework for success Democratization of AI; Chapter 08: The new marketing paradigm Reinventing the role of marketing, ethics and transparency; Chapter 09: The future of marketing has arrived AI's wider impact on education, policy and politics
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
