In Using Social Media to Build Library Communities, a constellation of perspectives are brought together to explore community building through social media. This book will guide library professionals who want to take social media beyond marketing and promotion to build an engaged community of library users.
In Using Social Media to Build Library Communities, a constellation of perspectives are brought together to explore community building through social media. This book will guide library professionals who want to take social media beyond marketing and promotion to build an engaged community of library users.
Scott W. H. Young is assistant professor and digital initiatives librarian at Montana State University Library. He has published and presented on user experience, participatory design, social media, and web privacy. Doralyn Rossmann is associate professor, administrative director of Data Infrastructure and Scholarly Communication, and head of collection development at Montana State University Library. Her recent presentations and publications include public budgeting, library-vendor relations, and social media including ethics, optimization, and community building.
Inhaltsangabe
Part 1: Building Communities of Library Users Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare Part 2: Building Communities of Library Professionals Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson Chapter 7: Building a Personal Learning Network, Stony Evans Part 3: Transforming Community into Action - Social Media and Social Justice Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock
Part 1: Building Communities of Library Users Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare Part 2: Building Communities of Library Professionals Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson Chapter 7: Building a Personal Learning Network, Stony Evans Part 3: Transforming Community into Action - Social Media and Social Justice Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock
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