UX Skills for Business Strategy - Podmajersky, Torrey; Joseph-Goteiner, Maya; Mats Mats, Kim
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Erscheint vorauss. 28. Februar 2026
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Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line. Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights, real-world examples, and over 100 UX skills --everything you need to align your design approaches with business outcomes. Whether it's optimizing productivity,…mehr

Produktbeschreibung
Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line. Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights, real-world examples, and over 100 UX skills --everything you need to align your design approaches with business outcomes. Whether it's optimizing productivity, boosting revenue, or enhancing user satisfaction, you'll learn how to select the right tool for the job, measure its effectiveness, and confidently articulate value to your team and executives. 1. Learn to match UX skills to specific business objectives 2. Uncover which business metrics to track and report when implementing UX strategies 3. Effectively communicate the value of UX to stakeholders 4. Prioritize the most impactful UX solutions for your organization 5. Demonstrate the measurable business outcomes produced by your UX efforts
Autorenporträt
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for consumer, technical, and business audiences in Google Ads, Google Cloud, Google Support, OfferUp, Xbox, and Microsoft. Torrey consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content.