Vaccine Communication in a Pandemic

Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake
Herausgeber: Ratzan, Scott C

• Broschiertes Buch

Produktbeschreibung

This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 124
• Erscheinungstermin: 13. April 2025
• Englisch
• Abmessung: 279mm x 210mm x 8mm
• Gewicht: 331g
• ISBN-13: 9781032600390
• ISBN-10: 103260039X
• Artikelnr.: 73493796

Autorenporträt

Dr. Scott C. Ratzan has three decades of pioneering accomplishments domestically and globally in health communication, health literacy and strategic diplomacy. He is the founding Editor-in-Chief of the Journal of Health Communication: International Perspectives. He holds professorial positions at CUNY Graduate School of Public Health and Health Policy, Columbia University Mailman School of Public Health, Tufts University School of Medicine, and the University of St Andrews School of Medicine. He serves on the Board of Global Health for the National Academies of Science, Engineering and Medicine and has edited several books including the Mad Cow Crisis: Health and the Public Good (1998) and AIDS: Effective Health Communication for the 90s (1993).

Inhaltsangabe

Preface-Getting Past Sisyphus: Effective Communication is the Foundation to
Our Success Introduction to Vaccine Communication in a Pandemic:
Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to
Foster Vaccine Confidence and Uptake PART 1 - THE PANDEMIC AND VACCINE
COMMUNICATION ENVIRONMENT: VISIONS AND REALITIES 1. COVID-19: An Urgent
Call for Coordinated, Trusted Sources to Tell Everyone What They Need to
Know and Do 2. Vaccine Literacy-Helping Everyone Decide to Accept
Vaccination 3. Building Vaccine Literacy in a Pandemic: How One Team of
Public Health Students Is Responding 4. What Is the World Doing about
COVID-19 Vaccine Acceptance? 5. Anti-Vaxxers, Politicization of Science,
and the Need for Trust in Pandemic Response 6. An Assessment of the Rapid
Decline of Trust in US Sources of Public Information about COVID-19 7.
Creating a Robust Digital Communications Strategy for the US Department of
Health & Human Services PART 2 - PREPARING FOR COVID-19 VACCINE ACCEPTANCE:
ASSESSING HESITANCY AND PREDICTING INTENT 8. Health Communication and
Decision Making about Vaccine Clinical Trials during a Pandemic 9. Which
Beliefs Predict Intention to Get Vaccinated against COVID-19? A
Mixed-Methods Reasoned Action Approach Applied to Health Communication 10.
Hesitant or Not? The Association of Age, Gender, and Education with
Potential Acceptance of a COVID-19 Vaccine: A Country-level Analysis 11.
Vaccine Hesitancy and Demand for Immunization in Eastern Europe and Central
Asia: Implications for the Region and Beyond 12. Communication, Health
Literacy and a Systems Approach for Mitigating the COVID-19 Pandemic: The
Case for Massive Vaccine Roll-out in Israel 13. An Investigation of Low
COVID-19 Vaccination Intentions among Black Americans: The Role of
Behavioral Beliefs and Trust in COVID-19 Information Sources 14.
Community-based Strategies to Engage Pastors Can Help Address Vaccine
Hesitancy and Health Disparities in Black Communities 15. Preparing for A
COVID-19 Vaccine: A Mixed Methods Study of Vaccine Hesitant Parents PART 3
- MOBILIZING FOR COVID-19 VACCINE ACCEPTANCE: COLLABORATION, PLANS AND
SOURCES 16. Building Confidence to CONVINCE 17. A Select Bibliography of
Actions to Promote Vaccine Literacy: A Resource for Health Communication