Jonathan Baldwin, Lucienne Roberts

Visual Communication

From Theory to Practice

• Broschiertes Buch

Produktbeschreibung

An award-winning title that introduces design students to cultural theory through a series of essays and contributions from leading designers. Seeks to locate graphic design in a wider cultural context, drawing a student's attention to the key debates and issues that surround it.

Produktdetails

• Required Reading Range
• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 192
• Erscheinungstermin: 1. Mai 2006
• Englisch
• Abmessung: 299mm x 221mm x 19mm
• Gewicht: 1076g
• ISBN-13: 9782940373093
• ISBN-10: 2940373094
• Artikelnr.: 21510890

Autorenporträt

Jonathan Baldwin and Lucienne Roberts

Inhaltsangabe

How to use this book The Theory Foreword: Isn't design simply all about
'the visual'? The Practice Foreword Chapter One: Communication Aims of
chapter 1 The Theory Introduction: Even natural processes have explanations
Communication as a process Semiotics All design is political: part one
Afterword: No more rules? The Practice Introduction Neville Brody Michael
Bierut Questions in summary Chapter Two: Culture Aims of chapter 2 The
Theory Introduction: Everyday visual communication What is culture? All
design is political: part two Style and identity Afterword: 'Meaningful' is
not the same as 'full of meaning'... The Practice Introduction Joan Farrer
Shin Azumi and Tomoko Azumi Questions in summary Chapter Three: Conflict
Aims of chapter 3 The Theory Introduction: Form versus function: Styling as
communication All design is political: part three The political designer
Design under threat? Afterword: Beneath the surface The Practice
Introduction Erik Spiekermann Emmi Salonen Questions in summary
Design/photography biographies Bibliography Index Credits