An award-winning title that introduces design students to cultural theory through a series of essays and contributions from leading designers. Seeks to locate graphic design in a wider cultural context, drawing a student's attention to the key debates and issues that surround it.
An award-winning title that introduces design students to cultural theory through a series of essays and contributions from leading designers. Seeks to locate graphic design in a wider cultural context, drawing a student's attention to the key debates and issues that surround it.
How to use this book The Theory Foreword: Isn't design simply all about 'the visual'? The Practice Foreword Chapter One: Communication Aims of chapter 1 The Theory Introduction: Even natural processes have explanations Communication as a process Semiotics All design is political: part one Afterword: No more rules? The Practice Introduction Neville Brody Michael Bierut Questions in summary Chapter Two: Culture Aims of chapter 2 The Theory Introduction: Everyday visual communication What is culture? All design is political: part two Style and identity Afterword: 'Meaningful' is not the same as 'full of meaning'... The Practice Introduction Joan Farrer Shin Azumi and Tomoko Azumi Questions in summary Chapter Three: Conflict Aims of chapter 3 The Theory Introduction: Form versus function: Styling as communication All design is political: part three The political designer Design under threat? Afterword: Beneath the surface The Practice Introduction Erik Spiekermann Emmi Salonen Questions in summary Design/photography biographies Bibliography Index Credits
How to use this book The Theory Foreword: Isn't design simply all about 'the visual'? The Practice Foreword Chapter One: Communication Aims of chapter 1 The Theory Introduction: Even natural processes have explanations Communication as a process Semiotics All design is political: part one Afterword: No more rules? The Practice Introduction Neville Brody Michael Bierut Questions in summary Chapter Two: Culture Aims of chapter 2 The Theory Introduction: Everyday visual communication What is culture? All design is political: part two Style and identity Afterword: 'Meaningful' is not the same as 'full of meaning'... The Practice Introduction Joan Farrer Shin Azumi and Tomoko Azumi Questions in summary Chapter Three: Conflict Aims of chapter 3 The Theory Introduction: Form versus function: Styling as communication All design is political: part three The political designer Design under threat? Afterword: Beneath the surface The Practice Introduction Erik Spiekermann Emmi Salonen Questions in summary Design/photography biographies Bibliography Index Credits
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