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The book consists of a study for professionals in the textile, fashion and communication areas, used to understand how the relationship between the media, the formation of the social subject and the consumer takes place, as well as the main factors for optimizing profit growth. In this way, an approach was taken based on bibliographical analysis, selection and in-depth study of the written and imagery content of Vogue Kids magazine, as well as the application of questionnaires to the magazine's readers.