Voice Marketing - Minsky, Laurence; Westwater, Susan; Westwater, Scot
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Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.

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Produktbeschreibung
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
Autorenporträt
Laurence Minsky is renowned in professional and academic circles for his strategic and creative leadership and expertise in brand development; brand activation; channel communications; content marketing, digital, direct response, and social media marketing, local store marketing, new product development, and more.He is also known for developing the effective award-winning cross-channel solutions that boost marketing ROI.Laurence currently serves as professor in the School of Business and Entrepreneurship, Columbia College Chicago and as a strategic and creative marketing consultant serving ad agencies, corporations, design firms, and nonprofits across the globe.He is also the co-author of Voice Marketing: Harnessing the Power Conversational AI to Drive Customer Engagement (Rowman & Littlefield 2023); Global Brand Management: A Guide to Developing, Building & Managing an International Brand (Kogan Page 2019); Audio Branding: Using Sound to Build Your Brand (Kogan Page 2017); and The Activation Imperative: How to Build Brands and Business by Inspiring Action (Rowman & Littlefield, 2017); executive editor of The Get A Job Workshop: How to Find Your Way to a Creative Career in Advertising, Branding, Collateral, Digital, Experiential & More (Copy Workshop, 2013); the author of How to Succeed in Advertising When All You Have Is Talent Second Edition (Copy Workshop 2007) and Advertising Under One Hour (Under One Hour LLC 2-18), and a contributor to Advertising and the Business of Brands Media Revolution Edition (Copy Workshop 2009).As an industry thought-leader, he has been published by The Harvard Business Review, The European Business Review, MarketingProfs, Journal of Healthcare Management Standards, and others, and has been quoted in the New York Times, CNN Business, Chicago Tribune, Chicago Sun-Times, San Diego Union Tribune, The Telegraph, Exame (Brazil's largest business and economics magazine), Shopify's blog, Racked, Wallet Hub, The Financial Brand, Crain's Chicago Business, and many more.Laurence has also presented at Chicago Ideas Week, The Voice Summit, RelativityFest (twice), Here Are All the Black People (The One Club Multicultural Career Fair offered as part of Advertising Week), The National Association of Mutual Insurance Companies (NAMIC), The National Guild for Community Arts Education, The American Marketing Association Chicago BrandSmart Conference (twice), The Direct Marketing Association of Kansas City, and many others. He is also contracted by the ANA (Association of National Advertisers) to provide training to their member organizations on an as- needed basis.His agency experience includes a tenure at Frankel (now Arc Worldwide) and engagements with more than 25 other agencies as a consultant, including 141 Worldwide (now the Chicago office of Ogilvy), Brand Action, DiSanti Hicks, Draft Worldwide (now FCB), IDM Brand, March Marketing, Marketing for Wellness, Slack and Company, VSA Partners, and more. And, he's created strategic communications solutions for many blue-chip clients, including AARP, Laila Ali, Amazon, Ambius, AON, Bay Valley Foods (various brands), Beltone, Black & Decker Spacemaker, Bristol-Myers Squibb, Coca-Cola Products, Connie's Pizza, DTE Energy, Encyclopaedia Britannica, Fleetwood Homes, Frito-Lay, George Foreman Products, GE, Google, Kraft Foods, The Lakeside Collection, Lamin-Art, Mayo Medical Laboratories (Mayo Clinic), McDonald's, MetLife, Midtown Athletic Clubs, Motorola, PetSmart, Sleep Number, Spacelabs Healthcare, Taiwan External Trade Development Council (TAITRA), True Value, Unilever, United Airlines, United States Postal Service, VA/the US Department of Veteran Affairs, Veterans Florida, Vita Foods, Westinghouse, and many others.An award-winning creative with more than 125 industry accolades to date, Laurence has served on the juries of many leading industry award shows, including Lürzer's International Archive 200 Best Digital Artists Wor