This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw,…mehr
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Lori L. Silverman is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author of Critical SHIFT and Stories Trainers Tell. You can reach her at lori@partnersforprogress.com and through www.partnersforprogress.com.
Inhaltsangabe
Foreword xv Karen Dietz Preface xvii Introduction xxi Sylvia L. Lovely Part One How Organizations Are Using Stories in Day-to-Day Operations 1 1 How Can I Help You? Service with a Smile - and a Story 3 Susan Stites 2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18 Marcy Fisher 3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33 Susan M. Osburn, Marcy Fisher 4 You Get what You Give: Leadership in Action Through Stories 47 Lori L. Silverman 5 Are We On Track? How Stories Impact Project Management 62 Denise Lee 6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 Alicia Korten, Karen Dietz 7 We've Never Done It This Way Before: Prompting Organizational Change Through Stories 93 North McKinnon Part Two How Organizations Are Using Stories Strategically 109 8 The Sky Is Falling: When Difficult Times Call for a New Story 111 Michael J. Margolis 9 Why Are We Here? Stories That Define Us 126 Evelyn Clark 10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141 Madelyn Blair 11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141 Steven N. Silverman, Susan J. Moore 12 what's in a Name? How Stories Power Enduring Brands 170 Ashraf Ramzy, Alicia Korten Part Three moving Stories into and Across the Organization 185 13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187 Lori L. Silverman 14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202 Jo Tyler 15 There Are Five Sides to Every Story: Which Are You Missing? 214 Lori L. Silverman Tell Me Your Story 231 Appendix 1 About the Interviewees 233 Appendix 2 About the Contributors 243 References 251 Suggested Resources 257 Joanna Truitt Acknowledgements 269 About the Editor 271 Index 273
Foreword xv Karen Dietz Preface xvii Introduction xxi Sylvia L. Lovely Part One How Organizations Are Using Stories in Day-to-Day Operations 1 1 How Can I Help You? Service with a Smile - and a Story 3 Susan Stites 2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18 Marcy Fisher 3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33 Susan M. Osburn, Marcy Fisher 4 You Get what You Give: Leadership in Action Through Stories 47 Lori L. Silverman 5 Are We On Track? How Stories Impact Project Management 62 Denise Lee 6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 Alicia Korten, Karen Dietz 7 We've Never Done It This Way Before: Prompting Organizational Change Through Stories 93 North McKinnon Part Two How Organizations Are Using Stories Strategically 109 8 The Sky Is Falling: When Difficult Times Call for a New Story 111 Michael J. Margolis 9 Why Are We Here? Stories That Define Us 126 Evelyn Clark 10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141 Madelyn Blair 11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141 Steven N. Silverman, Susan J. Moore 12 what's in a Name? How Stories Power Enduring Brands 170 Ashraf Ramzy, Alicia Korten Part Three moving Stories into and Across the Organization 185 13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187 Lori L. Silverman 14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202 Jo Tyler 15 There Are Five Sides to Every Story: Which Are You Missing? 214 Lori L. Silverman Tell Me Your Story 231 Appendix 1 About the Interviewees 233 Appendix 2 About the Contributors 243 References 251 Suggested Resources 257 Joanna Truitt Acknowledgements 269 About the Editor 271 Index 273
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