Warrior, Queen, Scientist, Activist - Steenkamp, Jan-Benedict
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THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present day, who bent the arc of history by what they did at the defining moment in their lives. At this critical juncture, they had a choice-taking the safe, or least risky, option-or challenging the status quo. They wielded the sword, seized political power, or challenged societal norms and laws-and transformed society contrary to all cultural dictates. Some women were virtual saints, others were more ruthless than any man of their age. One even instituted the first police state in history. These women all…mehr

Produktbeschreibung
THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present day, who bent the arc of history by what they did at the defining moment in their lives. At this critical juncture, they had a choice-taking the safe, or least risky, option-or challenging the status quo. They wielded the sword, seized political power, or challenged societal norms and laws-and transformed society contrary to all cultural dictates. Some women were virtual saints, others were more ruthless than any man of their age. One even instituted the first police state in history. These women all faced enormous odds. The social norms of their time were so pervasive and insular that every touchpoint in society bullied them as social media bullies women today-especially those who dare to be different-not for difference's sake, but to make a difference in their brief time on this planet. To the woman, they responded to challenges, setbacks, and disappointments by redoubling their efforts. We can learn from-and be inspired by-their lives and their grit, and their mistakes. To read their stories is to see ourselves anew.
Autorenporträt
Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist. Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.