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Weaponized Marketing - Merriam, Lisa; Kotler, Milton
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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

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Produktbeschreibung
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
Autorenporträt
By Lisa Merriam and Milton Kotler