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A neuroscientist reveals the mechanisms behind decision-making - and how to make more fulfilling, impactful choices in our work and lives

Produktbeschreibung
A neuroscientist reveals the mechanisms behind decision-making - and how to make more fulfilling, impactful choices in our work and lives
Autorenporträt
Emily Falk is a professor of communication, psychology and marketing at the University of Pennsylvania, where she also directs the Communication Neuroscience Lab. Her pioneering work on the neuroscience of attitude and behaviour change has been recognised with numerous awards, and widely covered in the press including the BBC, the New York Times and Psychology Today.