When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional - Whitt, Marc C
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As greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status in our profession should become our North Star - our guiding light, he writes. These individuals are the profession's cream of the cream of the crop. But those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt,…mehr

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Produktbeschreibung
As greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status in our profession should become our North Star - our guiding light, he writes. These individuals are the profession's cream of the cream of the crop. But those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional.
Autorenporträt
Marc C. Whitt is an award-winning public relations professional, bestselling author, and student-focused educator with four decades of experience in higher education and nonprofit communications. A columnist for Strategic Magazine, a curated platform for global communication industry leaders, Whitt is the author of two #1 Amazon bestsellers, 'When In Doubt, Make Applesauce!' and 'PR Lessons Learned Along the Way, ' both named to BookAuthority's "100 Best PR Books of All Time" and recognized with Goody Business Book Awards. His 2025-released book TAKEAWAYS was an immediate Amazon #1 New Release in Marketing and Communications. He is the recipient of the PRSA East Central District Platinum Award for distinguished service and the James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Department of Integrated Strategic Communication and UK Journalism Alumni Association, for a distinguished record of achievement in public relations. He was also recognized by the Eastern Kentucky University Department of Communication with its Distinguished Alumni Award and the university's Golden Apple Award for excellence in teaching. Whitt serves on several nonprofit boards and is recognized as a Social Impact Author for his contributions to public relations thought leadership and PR education.