When Prophecy Fails - Festinger, Leon; Riecken, Henry W; Schachter, Stanley
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Not only is When Prophecy Fails of great historical importance as the first test of a powerful theory, but it is also a surprisingly touching account of what happens to ordinary people under extraordinary circumstances.

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Not only is When Prophecy Fails of great historical importance as the first test of a powerful theory, but it is also a surprisingly touching account of what happens to ordinary people under extraordinary circumstances.