Why the networks can't beat Netflix:speculations on the US OTT Service - Park, Eun-A
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The book asks why US mainstream audiovisual providers have ceded the initiative in OTT TV services to upstarts like Netflix, compared to market leaders in Japan and Korea who have much more eagerly innovated and adopted OTT services. In other words, why did innovation occur at the center of the media systems in Japan and South Korea further contributing to the entrenchment of the market leaders, whereas it occurred at the margins of the US system threatening the status quo?

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Produktbeschreibung
The book asks why US mainstream audiovisual providers have ceded the initiative in OTT TV services to upstarts like Netflix, compared to market leaders in Japan and Korea who have much more eagerly innovated and adopted OTT services. In other words, why did innovation occur at the center of the media systems in Japan and South Korea further contributing to the entrenchment of the market leaders, whereas it occurred at the margins of the US system threatening the status quo?
Autorenporträt
A Dra. Eun-A Park é Professora Associada no Departamento de Artes da Comunicação, Língua e Literatura (CALL) da Western State Colorado University, EUA. Os seus interesses de investigação centram-se na comunicação estratégica, no impacto social e político dos novos meios de comunicação social, no negócio dos meios de comunicação social e na política de telecomunicações (por exemplo, divisão digital e política de banda larga).