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Inhaltsangabe
CONTENTS I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science Is Born 2. What Retailers Don't Know II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic III MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids IV SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time, Real and Perceived 15. Cash/Wrap Blues 16. Magic Acts 17. In Cyberspace, No One Can Hear You Shop 18. The Self-Exam 19. Final Thoughts Acknowledgments Index
CONTENTS I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING 1. A Science Is Born 2. What Retailers Don't Know II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING 3. The Twilight Zone 4. You Need Hands 5. How to Read a Sign 6. Shoppers Move Like People 7. Dynamic III MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING 8. Shop Like a Man 9. What Women Want 10. If You Can Read This You're Too Young 11. Kids IV SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING 12. The Sensual Shopper 13. The Big Three 14. Time, Real and Perceived 15. Cash/Wrap Blues 16. Magic Acts 17. In Cyberspace, No One Can Hear You Shop 18. The Self-Exam 19. Final Thoughts Acknowledgments Index
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"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times
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